Hello!
I’m Alex — a graphic designer and illustrator based in Cardiff.
Thoughtful, friendly design and illustration for meaningful work.
I create warm, approachable visuals that help you communicate clearly and confidently. Whether you’re building something new or refreshing what you already have, I’m here to make the process easy, collaborative, and enjoyable.
My Services
With over 17 years of design and illustration experience, I love helping purpose‑driven organisations turn their ideas into visuals that feel warm, clear, and beautifully crafted.
Here’s how I can support your project:
I create visual identities that feel honest, approachable, and true to who you are. From logos and colour palettes to full brand systems, I’ll help you build something that supports your message and feels good to use.
Clear, engaging design for posters, brochures, social graphics, and more. Everything is created with care and attention to detail, helping your message land in a way that feels simple, supportive, and easy to understand.
Friendly, expressive illustrations that bring your ideas to life. My style is warm and adaptable — perfect for education, community projects, children’s content, and organisations that want to communicate with clarity and kindness.
f you’re not sure what you need yet, that’s absolutely fine — I’m always happy to chat things through.
