Hello!

Hello! I’m Alex — a designer and illustrator based in Cardiff.

Thoughtful, friendly design and illustration for meaningful work.

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I create warm, approachable visuals that help you communicate clearly and confidently. Whether you’re building something new or refreshing what you already have, I’m here to make theprocess easy, collaborative, and enjoyable.

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I care about design that feels human — the kind that supports your message, reflects your values, and makes things simpler for the people who use it. Over the years, I’ve worked with schools, small businesses, and purpose‑driven organisations, always with the same aim: to create work that feels honest, kind, and genuinely helpful.

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If you’re working on something meaningful and want creative support that feels warm, thoughtful, and true to you, I’d love to chat.